About

Why now

Building software has become cheap. Any well-defined problem can now be solved quickly, which means the market for general-purpose products is more crowded than it has ever been and gets harder to stand out in every year.

The opportunity is in the problems that were never worth solving before, either because the fix cost more than the friction, or because the company had nobody with the technical depth to build it. These problems are specific to how one business runs, and they are best solved to that business's exact specification, not with a generalised product built for everyone.

How we work

We work with a handful of companies at a time, directly with their teams and often inside their own Slack channels, on problems across go-to-market, finance and operations. We spend time inside the business before we build anything, because the real problem is usually different or messier than the one first described. Once it's clear, we design and build a fix that suits how they actually operate, and we keep improving it until the team can rely on it.

We also see value in selling outcomes rather than software. Where we understand a problem well and can run the fix faster and cheaper than a company could internally, we deliver it as a service priced on the result, not a subscription. Shortlist is one example. We believe this is where software is heading: every company becomes a software company. Traditional services don't disappear, they get run smarter and more efficiently by teams working with AI.

Our team

BamLabs started in March 2026. Bam is Ben and Sam, brothers, mushed together. We started a website agency in 2018 while still in high school and ran it through university, then went our separate ways into different companies. We're back with what we've learnt since, and a clear view of what AI and automation now make possible for fast-growing companies.